Our Story
Services Companies have seen growth stall in recent years. Rising competition, shrinking margins and over-reliance on referrals have made it harder than ever to stand out.
It used to be easy to grow on reputation alone. But now? Thousands of firms compete with the same message, fighting for attention in the crowded markets.
Founders, owners and teams have searched for answers - yet most advice comes from people who have never been in sales or marketing, have never ran a services business and are just trying to stitch together random tools.
Enter W//O
Wide Open was born out of a simple realization: too many services companies - in tech and in the trades - struggle with growth. Not because they lack talent, crews, or delivery, but because they don't have clear go-to-market strategy that works.
Our founders saw this first-hand. After years of working with firms with great delivery, it became clear that success wasn't just about the crews, it's about how you position, sell and deliver consistently.
We set out to change that. Just like in racing, where small adjustments lead to major performance gains, we help services companies fine-tune their approach - aligning marketing, sales, and delivery to create unstoppable momentum.
Meet The Team
Chris Johnson
Founder & CEO
Chris Johnson is a true builder in the software services world, with a track record of scaling companies and managing delivery centers across the US, Latin America, and Eastern Europe. He's passionate about coaching teams, fostering talent, and building long-term growth engines that deliver results. Chris thrives on the challenge of navigating diverse markets and creating winning strategies. When he's not leading teams and driving growth, you'll find him on the track, fueled by his passion for racing cars and motorcycles. He shares this love of speed with his amazing wife and two kids, making it a true family affair.
12 Years Scaling Services Companies
$20M to $95M in 4 years
AE, VP Sales, VP Customer Success, CRO, CEO Roles
USA, LATAM, EEU, Asia Delivery
2 exits and 1 acquistion
Mark Williams
Co-Founder
Mark Williams is a glutton for punishment & high octane activities. Whether it be running marathons through the mountains, biking or skiing, he's always finding a way to get outside and recreate. Mark's career is in building sales development engines in SaaS and becoming an Enterprise Tech Services Seller. He loves building and closing pipeline, whether that be in Tech Services, Construction or SaaS. He's obsessed with scaling, RevOps and automation (cause he wants to bike more and work less). Mark is a Doer. When he's not biking or selling, he's hanging out with his beautiful 2 daughters and wife.
20 New Logos & 11M in 2 years
Managed & Trained SDR Teams
Sales Process and Automation
3-5X Account Growth
Wrote Sales Playbook
Our Clients
