Build the GTM plan for your next phase of growth.
We combine Fractional CRO leadership with sales process architecture to diagnose what is holding growth back, determine where growth comes from next, and build the plan, process, metrics, and operating rhythm to get there.
Experienced GTM operators in the car with you—not looking down from the grandstand.
GTM Telemetry
From Growth Goal to GTM Roadmap
Know where you are going and exactly what it takes to get there.
Our Strategy & Advisory work brings together four essential components:
Diagnose the Growth Constraint
Before we prescribe a new strategy, system, or hire, we determine what is actually holding growth back.
Outcome
A clear understanding of where growth is breaking down and what needs attention first.
Build the GTM Map
We turn the diagnostic into a visual, executable GTM Map that connects your goals to the decisions, activities, systems, and people required to reach them.
Outcome
One clear roadmap that aligns leadership and gives every GTM function a shared direction.
Architect the Revenue Process
We design the process that moves customers through the complete revenue lifecycle—from awareness to closed won, retention, and expansion.
New Business Process
Customer Growth Process
Outcome
A repeatable revenue process that gives the team clarity and leadership visibility.
Lead the Execution
Our Fractional CRO and GTM advisors stay in the car with you—not a slick deck and a disappearing act.
Outcome
Senior GTM leadership without immediately hiring another full-time executive.
The GTM Map
From Assessment to Action. We take the insights from your maturity assessment across all key GTM areas and build a comprehensive GTM Map. This visual roadmap defines your exact approach for sales & marketing, channels, tools, team structure, and key activities.
Hands-On Execution. As your Fractional CRO, the engagement doesn't stop at planning. We drive the hands-on implementation of the GTM Map, handle hiring and managing the team, and provide ongoing executive leadership and guidance across your entire GTM organization.
- Sales & Marketing Approaches
- Channel Strategy
- Team Hiring & Management
- Tools & Investment Planning
Channels & Approaches
Tools & Tech Stack
Team Structure
Key Activities
The Revenue Bowtie
Standard funnels stop at the sale. We architect for the entire revenue lifecycle using the proven Bowtie methodology, ensuring smooth handoffs from first touch to expansion and renewal.
GTM Pyramid
The Why
Culture, Values, and Belief Service Market Fit
The Who
Ideal Client Profile What problems do we solve
The What
Solutions to ICP Problems How do we solve
The How
Go To Market to win Sales & marketing channels
The How
Go To Market to win Sales & marketing channels
The What
Solutions to ICP Problems How do we solve
The Who
Ideal Client Profile What problems do we solve
The Why
Culture, Values, and Belief Service Market Fit
Start Where You Need Us
Choose a focused project or bring us in as an ongoing GTM partner.
Growth Diagnostic and Strategy Sprint
Understand what is limiting growth and determine the smartest next move.
Includes:
Best for
Leadership teams that know growth needs to change but need clarity on where to start.
Sales Process Architecture
A defined, repeatable process from lead generation through retention and expansion.
Includes:
Best for
Teams relying on tribal knowledge, founder-led selling, or inconsistent execution.
Fractional CRO and GTM Advisory
Experienced GTM leadership without immediately hiring a full-time CRO.
Includes:
Best for
Companies entering a new phase of growth, launching a new offer, or scaling the GTM org.
Do You Need a GTM Copilot?
Wide Open Strategy & Advisory is a strong fit when:
Let's Find Your Next Growth Move
Ready to build the plan?
Bring us the growth goal, the stalled pipeline, the new offer, or the messy middle. We'll help you diagnose what is holding growth back and build a GTM roadmap your company can actually execute.
No generic pitch. Just a focused conversation with experienced GTM operators about where you are, where you want to go, and what needs to happen next.
Secure Your Session
Ready to hit the gas? Pick a time that works for you and let's build your growth engine.
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